Press

Press and launch kit

Everything on this page is free to use in a story about ShelfStep: the words, the screenshots, the logo and the sample brand’s pictures. Questions, or an interview: hello@shelfstep.com.

In one line

ShelfStep takes a food maker's recipe from the kitchen to a store shelf, one guided step at a time.

In a paragraph

ShelfStep is a guided launch plan for people who make food to sell. A maker enters a recipe, and ShelfStep lays out the path to a store shelf for that product: whether it is an acidified food and who signs its scheduled process, what the label has to say, what a case should cost, how to find a co-packer, and what a grocery buyer will ask. As the maker works, it keeps the records a buyer or an inspector asks for, from lot codes to a practice recall, and gives each product a sell page a store buyer can order from. AI drafts and researches along the way; the maker decides, and each step can also be done by hand. It was founded in September 2026 in Fort Wayne, Indiana, by Marco Soe, whose family runs a Thai restaurant there.

“The recipe is never the hard part. The hard part is the hundred small questions between a kitchen and a store shelf, and nobody hands you the order to answer them in. ShelfStep is that order.”

— Marco Soe, founder

The facts

Company: ShelfStep LLC, an Indiana company
Founded: September 2026, in Fort Wayne, Indiana
Founder: Marco Soe (who makes ShelfStep)
Try it: A live demo with a fictional sample brand, no sign-up: shelfstep.com/demo
Everything it does: Every path through ShelfStep, in the order a maker meets it: shelfstep.com/map
Makers: The makers who chose to show their launch: shelfstep.com/makers
Contact: hello@shelfstep.com

Screenshots

Taken from the live demo, on a laptop (1440 wide) and a phone (390 wide). The brand in them, Sunrise Pantry, is ShelfStep’s fictional sample.

The front door, on a laptop — The front doorWhere a maker's day starts: the launch in progress, the one next thing to do, and the records kept so far.Laptop PNG Phone PNG

The front door, on a phone — The front doorWhere a maker's day starts: the launch in progress, the one next thing to do, and the records kept so far.Laptop PNG Phone PNG

A guided step, on a laptop — A guided stepOne question at a time, in the maker's own words, with the reason each answer matters beside it.Laptop PNG Phone PNG

A guided step, on a phone — A guided stepOne question at a time, in the maker's own words, with the reason each answer matters beside it.Laptop PNG Phone PNG

The companion, on a laptop — The companionA helper that knows the plan: it answers questions about the launch and says what to do next.Laptop PNG Phone PNG

The companion, on a phone — The companionA helper that knows the plan: it answers questions about the launch and says what to do next.Laptop PNG Phone PNG

The sell page, on a laptop — The sell pageThe page a store buyer opens: the product, the case, the facts the maker keeps on file, and a way to order.Laptop PNG Phone PNG

The sell page, on a phone — The sell pageThe page a store buyer opens: the product, the case, the facts the maker keeps on file, and a way to order.Laptop PNG Phone PNG

A finished launch, on a laptop — A finished launchWhat a product looks like at the end of the path, shown on the sample brand's salsa.Laptop PNG Phone PNG

A finished launch, on a phone — A finished launchWhat a product looks like at the end of the path, shown on the sample brand's salsa.Laptop PNG Phone PNG

Logo

ShelfStep

The mark is a stair: a product climbing from the kitchen to the shelf. Please keep it vermilion, or white on a dark ground, and leave the wordmark as it is.

The sample brand’s pictures

Sunrise Pantry is ShelfStep’s fictional sample brand. These are concept pictures made for it: none of them is a photo of a real product, and please caption them that way.

Concept picture · A jar of Sunrise Pantry roasted tomato salsa

Concept picture · The salsa jar's label, close up

Concept picture · The salsa on a store shelf

Concept picture · A jar of strawberry jam with a printed label

Concept picture · A bottle of hot sauce with a printed label

Concept picture · A pouch of maple granola with a printed label

For a Product Hunt page

NameShelfStep

TaglineFrom your kitchen to a store shelf, one step at a time

What it does

Turns a recipe into a guided plan for that product: the food rules, the label, the price and the buyers.
Keeps the records a buyer or an inspector asks for as you work: lot codes, proof on file, a practice recall.
Gives each product a sell page a store buyer can order from, and each maker a page of their own.

First comment, a draft for Marco to post

Hi Product Hunt! I'm Marco. My family runs a Thai restaurant in Fort Wayne, Indiana, and when we first thought about putting one of our sauces in a jar, every question opened another: is this an acidified food, who signs the scheduled process, what does the label have to say, what should a case cost, what will a grocery buyer ask?

ShelfStep is the tool we needed. You enter your recipe and it lays out the path for that product, one step at a time, with the reason for each step beside it. It keeps the records a buyer or an inspector will want as you go, and when you're ready it gives your product a sell page a store can order from. AI drafts and researches along the way, and you can do every step by hand.

It does not replace a Process Authority, a lab or a lawyer; it gets your answers in order so their review is shorter.

You can click through a sample brand's launch without signing up at shelfstep.com/demo. I'd love to hear what you'd want it to do next.