Take your recipe from the kitchen to a retail shelf
ShelfStep turns a food idea into a guided launch — recipe, regulatory, co-packer, packaging, pricing, and wholesale — with AI doing the heavy lifting at every step.
Your recipe stays yours. Quantities, costs and suppliers are confidential: never shown to other users, never sold, never used to train AI. How it is kept
Or picture your product free, right now →
One path, fully guided
Every launch follows the same arc — ShelfStep tailors the stages, and the steps inside them, to your exact product.
Gets you ready for the specialists — not just a checklist
Most founders stitch together a label maker, a co-packer directory, a Slack community, and a consultant. ShelfStep puts the acidified-foods rules, process authority, co-packer sourcing, and pricing into one guided plan built around your product. It does not replace your Process Authority or your lab — it gets your answers in order first, so their review is shorter and cheaper.
AI does the heavy lifting
Outreach that comes back to you
ShelfStep finds co-packers, labs, and buyers, drafts the first email, sends it for you on Pro, and threads their replies onto the contact — no inbox archaeology.
Watch your product come to life
From the moment you name it, ShelfStep pictures your product — then remakes the picture as the launch moves: the right package, your label and logo, and finally on a shelf. Concept pictures, marked as concepts when you share them. Try one free — no account.
Plans tailored to your product
Add a recipe and ShelfStep generates a tailored set of stages and steps — an acidified sauce gets pH and process-authority steps a dry mix never will.
An advisor that knows your launch
Stuck on pricing, labeling, or shelf life? Ask ShelfStep for guidance grounded in your formula, costs, samples, and contacts — and it remembers the conversation.
Formula, costs, and samples in one place
Ingredients by weight → batch cost, allergen line, and a Nutrition Facts estimate. Log every cost and sample on the step it belongs to.
Regulatory path, label check, food-safety plan
FDA or USDA, acidified or not, cottage-food or commercial — ShelfStep works out which questions decide it and what settles each one, so you walk into a Process Authority with your answers ready. Plus an AI label check and a food-safety plan starter to hand them — drafts to verify, not sign-offs.
A sell page for every product
Publish a listing (Pro) and get a link you can text to any retailer: price, case pack, lead time, ingredients and allergens. Buyers ask about stocking it or request a sample right on the page — no account needed — and each one lands in your contacts with a reminder to follow up.
Guided mode
One step at a time, with research and the fields you need pre-filled — so you always know the next move.
Lot tracking a buyer will ask about
Deliveries with supplier lots, batches with lot codes, pH readings, holds, complaints — and every case that ships. One page per lot for a recall drill; one binder to bring to an inspection. Already keep it in a spreadsheet? Import it.
Your calendar, your briefing
Due dates from the plan land in Apple, Google, or Outlook (Pro); a daily founder briefing tells you what’s overdue, what’s stalled, and which samples to chase.
See it with a real launch — no sign-up
Click through a sample brand’s launches, open Guided mode, and meet the AI advisor. Make an account when you’re ready to start your own.