The map

Everything ShelfStep does, in the order you’ll meet it

Each line is a path through ShelfStep that its own tests walk, start to finish, every night. A new line appears when a new path is walked.

Before you sign up

  • Check your product before signing up

    Label, price, cost, shelf life, home selling and what is on file, carried in.

    Starts on the cost check
  • Book your first launch with Marco

    Sittings beside you, from your recipe to a labelled batch on a shelf.

Your first minute

  • Start your first launch

    Name your product and do its first step, one question at a time.

  • Get your plan written

    A bar shows your plan being written, then it opens on your first step.

    In your workspace
  • Put your steps in your order

    Add a step or move a due date and every list and printout follows.

    In your workspace
  • Add the products you already sell

    Drop a Shopify export and each product you sell becomes a launch.

    In your workspace
  • Fill in what you already sell

    Three short asks put your label, batch size and first lot on record.

    In your workspace
  • Start a step over, then undo

    One press empties a step and Undo puts every answer back.

    In your workspace
  • See your product’s picture grow up

    A press on the picture replays each version of it in order.

    In your workspace

Your recipe and the rules

  • Write your recipe straight in

    Each step opens on its first box, with your written recipe one press away.

    In your workspace
  • Find your recipe on your product

    Products lists each food with its recipe one press away.

    In your workspace
  • Finish your recipe, count it later

    One press says you are not sure yet what a batch makes.

    In your workspace
  • See a rough cost per unit

    Two numbers you know give a rough ingredient cost before the recipe.

    In your workspace
  • Pack the same recipe two ways

    Make the same thing in more than one pack, starting from your recipe.

    In your workspace
  • See it before you make it

    See what it could look like before you decide how to pack it.

    In your workspace
  • Find out first

    Starting from a recipe, find the answers before the questions that need them.

    In your workspace
  • Take any food to its label

    Any food goes from sign-up to a label draft in its maker’s words.

    In your workspace
  • Start with just one thing

    Put the label, the packet or a buyer’s sheet before the whole launch.

    In your workspace
  • Keep every version of your recipes

    Keep your recipes, with every version, yours to download.

    In your workspace
  • See your ingredients drawn

    Each ingredient you type appears as a small picture beside the recipe.

    In your workspace
  • Pick names you have used

    Under an ingredient, supplier or market box, ShelfStep suggests names you have used.

    In your workspace
  • Work through the safety rules

    Your pH reading is explained, with the final call left to a Process Authority.

    In your workspace
  • Keep every document on file

    File a lab report, estimate the nutrition or ask a lab for a price.

    In your workspace
  • Choose whether ShelfStep uses AI

    An admin turns AI off and every box still works by hand.

    In your workspace

Making it

  • Work out how to pack it

    Compare six packs in your numbers before you have to know.

    In your workspace
  • Ask co-packers for a quote

    Co-packers answer from an emailed link and you pick one side by side.

    In your workspace
  • Track every batch to its buyers

    Each lot keeps a printed record and a recall page naming who bought it.

    In your workspace
  • Fix a lot without losing history

    Every edit keeps the old reading beside the new one.

    In your workspace
  • Plan your next production day

    Plan production around stock, sales and promised orders.

    In your workspace
  • Count your supplies

    Count supplies as deliveries arrive and batches use them.

    In your workspace
  • Print your traceability plan

    Print a traceability draft from the records you have kept.

    In your workspace

Label, barcode and price

  • Write your label’s words

    Ingredients heaviest first and an allergen line checked against your recipe.

    In your workspace
  • Get a barcode that scans

    A mistyped digit or a number already on another product is refused.

    In your workspace
  • Set your store and shelf prices

    Both prices are worked out from what one unit costs you to make.

    In your workspace

Money for the launch

  • See what each cost will be

    Your next cost and what each step typically costs, from the first day.

    In your workspace
  • Find money for this launch

    Grants and loans matched to your state, with a packet for each application.

    In your workspace
  • See offers from ShelfStep’s partners

    Offers sit on the step they lower, each saying whether ShelfStep is paid.

    In your workspace
  • See what an order costs you

    What a store’s order costs to make and when the store pays you.

    In your workspace

Selling

  • Log a market day by phone

    Takings and the lot you chose reach your records, even with no signal.

    In your workspace
  • List your product for wholesale

    Publish its price and case pack on a page any store buyer can open.

    In your workspace
  • Send your products to Faire

    Download the spreadsheet Faire’s bulk upload asks for, with any gaps named.

    In your workspace
  • Sell packets to a restaurant

    Give a kitchen its case price, delivery day and its own sheet.

    In your workspace
  • Accept a store’s first order

    Accept it on Orders and you’re asked once to invite a maker you know.

    In your workspace
  • Record a phone or email order

    Write down a store’s phone or email order without sending the store anything.

    In your workspace
  • See who opened your reorder link

    Your order counts each open by kind of reader, never by name.

    In your workspace
  • Plan your market season

    Plan market dates and compare takings after booth fees.

    In your workspace
  • Check your supplier statement

    Check recorded purchases and payments for one supplier.

    In your workspace
  • Show a buyer your progress

    Share your product’s progress through a link you can withdraw.

    In your workspace
  • Send a buyer’s account statement

    Prepare a buyer’s statement from recorded orders and payments.

    In your workspace
  • Send your wholesale line sheet

    Prepare a wholesale line sheet with your products and prices.

    In your workspace

Being found

  • Show your own maker page

    Your name, city, story and products, shown only while you switch it on.

    In your workspace
  • Get found on the makers’ wall

    Anyone can filter makers by state and kind and open their pages.

Programs

  • Sign up with your association’s code

    Joining sets your state and puts the association’s rules on your dashboard.

    In your workspace
  • Count a program’s outcomes for funders

    Progress counts only while a maker is a member and has agreed to share.

    In your workspace

Your workspace

  • Choose what ShelfStep sends you

    The morning digest and each group of alerts have their own switch.

    In your workspace
  • Keep hearing what needs you

    After the plan, the morning email still names invoices, reorders and buyers to chase.

    In your workspace
  • See when your trial ends

    The last week tells you once a day that you keep everything you made.

    In your workspace
  • Fix a payment that failed

    Plan and billing shows the amount, the next try and a way to pay.

    In your workspace
  • See what ShelfStep remembers about you

    Your products’ names, how you work and when, each with its own Clear.

    In your workspace
  • Finish a launch to start another

    With every step done, one press frees its place for your next product.

    In your workspace
  • Keep a deleted launch’s history

    Type its name to delete it and the activity log still shows what happened.

    In your workspace
  • Read what happens to your recipe

    Who can see it, how AI turns off and how it is backed up.

    Starts on the trust page

Operator and admin

  • Record a provider referral fee

    The operator records confirmed referrals with the fee disclosed on the provider’s card.

    In your workspace
  • Record an institutional contract

    The operator records agreed fees and external payments without charging a card.

    In your workspace

Each night, one test walks a single maker from sign-up to a store’s reorder.

Start free

Everything above begins with the name of your product.

Start free